Transforming Daily Life at a Life Plan Community through Digital Wellness and Communication

Selection of Values Offered

(Based on Bain & Company’s Elements of Value)

  • Integrates
  • Provides Access
  • Simplifies
  • Connects
  • Affiliation and Belonging
  • Wellness
  • Motivation

Organization Name

Bridgewater Retirement Community


Bridgewater, Virginia

Organization Type

Life Plan Community

Organization Description

Bridgewater Retirement Community is a life plan community located near the center of the Town of Bridgewater, Virginia. The 55-acre campus houses residents in Independent Living, Assisted Living, Nursing Households, and Healthcare.

Case Study Objective

To show how embracing digital wellness and communication through Wellzesta has transformed the daily lives of Bridgewater Retirement Community’s 300+ Independent Living residents, as well as those of the staff and members of the outside community.


Before partnering with Wellzesta, Bridgewater Retirement Community (BRC) faced challenges similar to those of many other life plan communities, struggling with outdated, limited channels of communication and programming with unbalanced coverage of the eight dimensions of wellness. As they introduced Wellzesta and digitized their community, the BRC team and residents saw transformation in their community’s communication, wellness, and engagement.

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Community App that offers Event/Activity Sharing, Video Chat, E-Mail, Text Chat, Digital Signage, Community Blog, Activity Calendar, E-Reader/Electronic Books, Art, Games, Exercise, Music, Facilitated Communications and Conversations, Friends Network.

System Embodiment

App running on iPad tablet for users (residents and future residents); Web App running on tablet, laptop, and desktop for staff; cloud-hosted back-end server.

Business Model

Medicare and private pay.

Implementation Approach

Aldersgate installed campus-wide Wi-Fi five years ago and sought a mobile communications platform that could enrich the lives of residents, create a culture of vitality, and attract prospective residents. Data collection and real-time feedback from residents were also important to both personalize each individual’s experience and understand the changing consumer’s needs and desires. Wellzesta/Spectrum staff conducted extensive hands-on onboarding, where staff and residents were trained in groups of 30. Residents and future residents received on-site, interactive training in the use of iPads, as well as the software.

The platform was rolled out initially to community staff, followed by a two-step implementation process for residents. Step one was introduction to iPad use.


senior living
life plan community