Marketing Manager

Marketing Manager

Employment Type: Full-time

Location Type: Hybrid (Remote + On-site collaboration/alignment meetings, US-based travel required)

Location: Greenville, SC

Company: Wellzesta

Start: ASAP

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About Wellzesta

Wellzesta is a bootstrapped, cash flow–positive, and rapidly growing technology company that is helping the senior living industry deliver on its promise of increasing resident wellness and longevity. We operate in a dynamic startup environment where every team member wears multiple hats and makes a tangible impact.

Our growth thesis combines:

• Advocate-based marketing – activating our happiest clients as brand champions.
• Product-led go to market (GTM) strategy – leveraging our flagship product, Wellzesta Life, and our new product, Wellzesta Vis, to capture market share from legacy competitors.
• A consultative sales process

We are team-oriented, mission-driven, and passionate about improving lives through innovative technology.

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Role Summary

Wellzesta is seeking a Marketing Manager with a strong emphasis on field marketing. The ideal candidate blends strategic thinking with hands-on execution, thrives in a startup environment, and is excited to generate measurable growth in Sales Qualified Leads (SQLs).

The role requires cross-functional collaboration. The successful candidate will partner with Product on positioning and messaging (acting as Product Marketing Manager); partner with Customer Success to strengthen client communications and advocacy; support Sales with enablement materials and insights into market trends and buyer behavior.

For a high performer, this role has a clear growth path to Marketing Director with a compensation package that involves stock options.

The successful candidate will have a personal presence that is compatible with Wellzesta’s consultative sales process. His/her behavior will be measured, dignified, and deliberate.

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Key Responsibilities

Field Marketing (50%)

• Plan and execute Wellzesta’s presence at industry conferences and events.
• Collaborate with channel partners to host co-branded events and client showcases.
• Attend client onboarding sessions; build relationships with C-suite leaders, capture testimonials, photos, and videos to fuel advocacy marketing.

Go-to-Market Strategy (15%)

• Contribute to the development and execution of Wellzesta’s GTM plan.
• Conduct market research to refine positioning and messaging.
• Co-create and operationalize our Advocate-Based Marketing Playbook.

Brand Marketing (20%)

• Author and publish email campaigns, newsletters, and eBlasts to promote Wellzesta’s brand promise. Example: Rose Villa Partners with Wellzesta
• Author and publish social media posts that share our “good news.” Examples on Wellzesta LinkedIn
• Maintain the marketing campaign backlog and ensure consistent brand storytelling.

Data & Analytics (15%)

• Manage marketing data hygiene and segmentation within HubSpot.
• Measure campaign effectiveness and report on key metrics, including SQL generation.

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Key Performance Indicator

• Primary KPI: Sales Qualified Leads (SQLs) generated.n.
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Experience & Qualifications

Required

• 5+ years of B2B marketing leadership experience, where the B2B sale involves selling to a "committee."
• Minimum 2 years in field marketing.
• Strong proficiency with HubSpot.
• Proven track record of driving SQL growth.
• Excellent written, verbal, and interpersonal communication skills.
• Must reside on the East Coast and be available for periodic travel to conferences and client events.

Preferred

• Proficiency in using Canva to design marketing collaterals.
• Experience marketing SaaS or technology solutions to senior living or healthcare sectors.
• Comfort operating in a high-growth, entrepreneurial environment.
• Demonstrated success collaborating cross-functionally across product, sales, and customer success.
• Recipient of nationally-recognized athletic and/or academic achievement.

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How to Apply

To apply, email careers@wellzesta.com with the subject line

“Marketing Manager Application – [Your Name]”

In the body of your email, include three bullet points on why you’re a strong fit for this role.